Posted by: Marc Cappelletti | October 10, 2008

Direct Marketing Through Tough Times

Recently, I’ve been receving brochures in the mail highlighting massive discounts and unprecidented savings on anything from sweatshirts to luxury cruises. Even though this is classic direct marketing and price control technique through tough financial times, these companies are still shying away from being as direct as possible. I’ve developed the following approach, easily customizable to your company, that puts you, the company in need, in the driver’s seat. It’s time to employ REALLY Direct Marketing techniques.

“If you are receiving this brochure it means that we have your address. That means we know where you live. Some companies talk the talk but don’t walk the walk. At Vandalay Industries we’ll walk.  We’ll walk right up to your front door, knock it down, and make you buy a set of steak knives, a car or perhaps an afgan – any number of products that are collecting dust in our warehouse. So, when you think about it, it’s best to contact us now, buy something and be done with it. You’ll be saving the cost of a new front door. Now how many companies do you know that offer those kind of savings?”

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Responses

  1. I just stopped by your blog and thought I would say hello. I like your site design. Looking forward to reading more down the road.


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